Personal Trainer Business Marketing and Promotion Ideas #2

Where to Advertise Your Personal Training Business

Since you are going to be offering your services to the people who live in your area this is obviously where you are going to want to focus your advertising efforts.

Taking out an ad in the newspaper and placing commercials on television and the radio are a great way to get the word out to the general public; ordinarily a business owner would have to worry about getting their message out to a specific group of individuals, known as a “target audience”; however, since your service is one that will benefit everyone, regardless of age, race or gender, this is not a restriction that you are going to need to worry about. Community fliers are another great way to drum up business. Every community has at least one location that operates a bulletin board advertising things for sale and various businesses that are coming into operation. Placing a flier here, as well as in various locations related to your business, such as an organic food shop or exercise equipment retailer, will ensure that your message gets to those people which have demonstrated a specific interest in improving their bodies. These will be your first customers. Finally, bear in mind that this is the age of the virtual consumer. When anyone wants to find out anything about anything they turn their attention to the internet; if you want to give your business the best chance of success possible you are going to have to launch yourself out onto the web.

Establishing a website is a simple matter; first, purchase a domain from any of the hundreds of web hosting services currently in operation. You will have the opportunity to select your own domain name; since consumers have notoriously short memories it would be best if your domain name was as close to your business as possible (for example, it is very difficult to forget that www.amazon.com belongs to Amazon).

Your website should be professional, without all of the hype that seems to be flying around the internet these days (although adding pictures of yourself, your staff and your facility is a great way to catch your clients’ attention and help them to make that all important first impression).

Be sure that you give your clients as much information about your services and the potential benefits as possible, as well as listing your office location and a contact number where they will be able to reach you. It would be wise to place a listing of your available time slots and fees on your site as well; however, if you want to keep yourself from going crazy it would better if you did not offer clients the opportunity to schedule their sessions on the internet. This inevitably results in double bookings and irate clients; hardly the kind of start you want to give to your business.